Matthew will be the chair of the Mobile vs desktop software: Fragmented or converging practices panel at ADC'19. The following panelists will be joining Matthew:
- Gaz Williams (Sonic State)
- Henny tha Bizness (4x Grammy winner)
- Matt Derbyshire (Focusrite)
- Henrik Lenberg (Auxy)
We spoke to Matthew more about the panel. (Interview by Joshua Hodge)
Tell us more about the Mobile vs desktop panel - what can we expect?
First off, it's an honor to be at the ADC this year amoung so many talented music app makers.
This panel is going to be fun and a bit more lively than your standard ADC panel. We'll have video questions from developers, musician influencer/youtubers, and music tech journalists.
Plus, we're taking a non-glossy, realistic view at actual app sales and data across Desktop & Mobile. There's some developers who have shared their app sales data. So, you'll get a sneak peak behind the curtain on trends in 2019 app sales.
You'll hear from developers, journalists, and even a Grammy winning multi-platinum producer who currently makes hits with both mobile & desktop tools.
Will music producers be throwing their laptops out the window in favor of music making on mobile devices? Why or why not?
That's hopefully something we'll discover at the panel.
There's certainly a big movement in mainy areas of the world. From a live perspective, you see musicians on TV in India using iPads along with guitars. And, major-label hitmakers in hotspots like Atlanta have embraced the iPhone and iPad to make songs for the biggest artists in the world from Alicia Keys to Drake to Sting.
What are the latest trends you've been seeing in mobile music apps the past few years?
We're still at the beginning stages of AUv3 plugin technology being a stable part of the iOS eco-system. With it, pros have given iOS a second look. For developers, there's so much opportunity. The market isn't nearly as mature as the desktop platform. Right now, indie developers can compete and often times sell more copies of a synth than mainstay juggernaughts made by hardware synth makers.
In 5 years, will music making on a mobile device be drastically different than it is now? If so, how?
This is an exciting question. We're already seeing a bit of overlap with desktop and mobile with the new iPadOS. And, there's a push now for apps to be cross-platform (Mac/iPad/iPhone) with Catalyst.
Will everything be integrated in the future into a single platform? My hot take is that there won't be "iPhone Music Making" or "Desktop Music Making", people will just call it "Music Making". And, that's what it's all about, right?! Making Music.
Looking forward to discussing this more at the panel and meeting all the fine people at ADC. Let's go!